Created by ZzzQuil, a sub-brand of Vicks, there is a whole lot that is wrong with Pure Zzzs Melatonin Gummies. For starters, for a product that puts melatonin in the name, Pure Zzzs contains a ridiculously low amount.
It’s not just on the low side, it is outside the range of the daily recommended effective dose, which is between 3mg and 10mg. For people who are new to taking melatonin, this might be a good starting point to test your tolerance to it, but for most people, it won’t have much effect.
The rest of the ingredients in Pure Zzzs are hidden within a proprietary blend, which means we don’t know how much of each ingredient is included. Ordinarily, this would mean that we don’t know if the ingredients are included at effective and safe doses, but since the Pure Zzzs proprietary blend amounts to just 100mg we can be certain that none of the ingredients included is properly dosed. The only positive thing about this is that none of them can possibly be a danger to your health either.
We highly recommend avoiding the Pure Zzzs Melatonin Gummies (and the Pure Zzzs Melatonin tablets are exactly the same). Beyond the low dose of melatonin, they are unlikely to help you fall asleep or improve sleep quality in any meaningful way. Check our sleep aids best list for products that actually work and have ingredients that also help to improve sleep quality as well. Generally we recommend RestAgain, which contains a much better dosage of melatonin along with a dozen ingredients that are actually shown to work, in their correct dosages, not just the lacklustre chamomile and lavendar.
Verified reviews of Pure Zzzs are extremely positive. Many customers point out how tasty the gummies are, which is certainly a positive although by no means the most important aspect of the product.
Over 70% of reviews of Pure Zzzs Melatonin Gummies on Amazon are positive, with just 14% of reviews three stars and lower. These are pretty good ratings for a health supplement.
A few customers gave the product high marks but in the comments noted that they took higher than recommended servings to actually feel some effects. This makes sense to us, as each gummy contains 1mg of melatonin and so taking four instead of two in a serving doubles your dose of the only active ingredient in this product.
Despite the glowing customer reviews, we’re far from convinced by the Pure Zzzs sleep aid formula. Pure Zzzs have opted for a proprietary blend for all the ingredients except melatonin. This means we only know the dose of the melatonin and nothing else.
But since the Pure Zzzs proprietary blend amounts to just 100mg, we say with certainty that nothing in it is properly dosed. What’s more, other than the valerian and perhaps the chamomile, none of the ingredients have direct sleeping benefits. Instead, they are beneficial as calming agents, helping to relieve stress and quieten the mind. This can be important for getting to sleep, but they are not directly linked to triggering sleep or improving sleep quality.
There are plenty of other ingredients that could have been used instead (or rather in addition to what is there, since there isn’t much of anything in this sleep supplement, which means there is plenty of space for more ingredients!). For example, Ashwagandha extract, GABA, and L-theanine have all been proven to support healthy, restful sleep.
With that said, let’s take a look at the few ingredients that are included in Pure Zzzs:
Melatonin (2mg) - Melatonin is a powerful sleep aid that is naturally produced in the body. It is responsible for telling the body it’s bedtime. The dose in Pure Zzzs is very low. This can be beneficial as melatonin can have side effects and starting with a low dose is a good way to test your tolerance. That said, 2mg is still a bit too low, although will help some people to fall asleep more easily. Nevertheless, we would prefer a minimum of 3mg. For people with serious sleeping problems, this dose is not going to be enough.
Pure Zzzs Proprietary Blend (100mg):
Chamomile (Matricaria recutita) Extract - There are many types of chamomile, and to its credit, Pure Zzzs features the right kind for improving sleep. This kind of chamomile increases GABA production, which is an important neurotransmitter involved in slowing down brain activity in preparation for sleep. But while Pure Zzzs has the right kind of chamomile, it most certainly doesn’t have enough of it. An effective dose of chamomile for triggering GABA production is 200mg, so it’s simply impossible that Pure Zzzs has enough.
Lemon Balm Leaf Extract - Evidence to support lemon balm’s sleep-improving credentials is currently lacking. It is not known whether it impacts any mechanism involved in falling asleep or maintaining sleep quality. It has been shown to have relaxing effects and can reduce stress and anxiety. This could, indirectly, support a better night of sleep and make it easier to fall asleep. However, once again the dose is far, far too low, with recommended doses of lemon balm ranging from 300mg to 500mg.
Valerian Extract - Valerian is a good ingredient and is increasingly popular as a sleep aid. It is used extensively in bedtime teas and is appearing in more and more sleep aids. Effective doses begin at around 300mg, which means that Pure Zzzs is also well off the mark with this one.
Lavender Extract - Evidence of lavender’s sleep-improving properties is almost non-existent. There are claims that it reduces anxiety and induces calm, but the evidence is mostly anecdotal or based on historical assertions that have not been tested properly. More research is needed to verify the effects of lavender, but not to worry, there is barely any lavender in Pure Zzzs anyway so it’s not going to do anything either way.
Besides a low dose of melatonin, Pure Zzzs don’t offer a whole lot. The proprietary blend contains a couple of good ingredients but is so incredibly under-dosed as to be basically worthless.
The low melatonin dose is decent for anyone unsure about their melatonin tolerance and want to start out light, but we think it’s unlikely you’ll experience many benefits otherwise. As many of the customers reported, you will probably just end up eating double servings to get enough of the melatonin into your system to have an effect.
We would also have preferred to see a few ingredients that are aimed at improving sleep quality, not just helping you to fall asleep initially. Our choice would have been to include Ashwagandha and L-theanine, which are both supported by well-documented evidence of their ability to improve sleep quality.
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